
OLD SOUL. NEW GENERATION.
Iām Ayaan. I'm in my teens.
While most of my generation chases the latest viral trends, Iāve always been drawn to the timelessāclassic rock, analog tools, and things built to last.
I looked around at the belts available to us and saw two extremes: cheap plastic that peels or luxury logos that cost a fortune. I wanted the middle ground.
Bound was born from that contrast.
I built this brand to bridge the gap between traditional craft and the modern wardrobe. These belts are handcrafted using authentic artisan techniques, but they aren't for cowboys. They are for anyone who is tired of fast fashion.
Whether you wear them with denim or chinos or a dress, they are built to have a story, not an expiration date.

THE ROOTS OF THE DESIGN
The Gaucho Style Our woven collection pays homage to the legendary horsemen of the Argentine Pampas. Originally designed as rugged gear for the ranch, these patterns evolved onto the polo fields, where vibrant geometric shapes were used to distinguish teams. Today, these iconic "pampa" diamonds are a global symbol of adventure and heritage.
The Artisan Style Our tooled leather collection traces its lineage to the craftsmen of the American West. Turning working gear into wearable art, artisans began hand-carving intricate floral and geometric motifs into leather. It is a slow art form; every scroll and line is carved by hand using specialized tools, ensuring no two belts are ever exactly the same.
Two distinct styles. One commitment to craftsmanship.

HERITAGE FOR THE MODERN DAY
You don't need to ride horses or rope cattle to appreciate this history. In a world of fast fashion, Bound offers an antidote: color, character, and craftsmanship.
These belts are conversation starters. Made to be noticed, not to blend in. Whether paired with denim or tailored chinos or denim skirts or casual dresses, they offer handmade quality that lasts, not trends that fade in a season. Made with the finest leather and built to age beautifully, they become more yours with every wear.
